The 3rd "International Symposium: From Alphabet to Algorithm: New Horizons in Global Communication," organized this year by the Faculty of Communication at Bolu Abant İzzet Baysal University, was held with the intense participation of academics and students. The symposium, themed "Language, Communication, and Artificial Intelligence," was moderated by Assoc. Prof. Dr. Yunus Emre Ökmen and Assoc. Prof. Dr. Tolga Erkan.

News: Ayşenur Öksüz

Within the scope of the symposium, academics from different universities discussed the effects of artificial intelligence on language, communication, media, and brand management. In their presentation titled "Intelligent Infrastructures of Design: AI Perception and the Reconfiguration of Creative Ontologies," Assoc. Prof. Dr. Tolga Erkan and Prof. Dr. Emre Tandırlı evaluated the transformation of design perception and creative processes by artificial intelligence.

Ceren Dilay Gökberk, in her presentation titled “New Media in Times of Crisis: The Köfteci Yusuf Example,” explained how the Köfteci Yusuf brand managed its crisis through social media. Gökberk highlighted the importance of digital platforms in crisis communication.

In the presentation titled “From Learning to Clicking: How AI is Changing the Way We Use Language,” given by Fatma İsmail, Mohammad Awwad, and Lecturer Ayşegül Övdür Altundal, the role of artificial intelligence in language learning processes and its effects on how individuals use language were discussed.

Lecturer Dana Zaqzouq and Prof. Dr. Aydın Him shared the neurophysiological dimensions of human language processing mechanisms with the participants in their presentation titled “From Synapse to Syntax: Neurophysiological Mechanisms Underlying Human Language Processing.”

In the final section of the symposium, Dr. Merve Karavar and Dr. Serap Duygulu presented her study titled “Dimensions of Corporate Social Responsibility: An Examination of the Corporate Websites of Turkey’s Most Valuable Brands in the Brand Finance Report.” The presentation evaluated how the corporate social responsibility approaches of Turkey’s leading brands are reflected on digital platforms.

At the end of the program, certificates were presented to the speakers, and the symposium concluded with a group photo session.